Gul brings to this Public Relation Firm, her passion, compassion, understanding  and experience of working for over two decades. She has worked at senior positions in media and communication departments at global corporations and international NGOs. She gave up her position as the Head of Communication & CSR at Philip Morris Pakistan Limited to pursue her dream of creating a one-stop-shop communication solution in the form of Woodpecker Communications.

In the past, she worked as the media and advocacy officer for polio eradication campaigns at the World Health Organization, led the media department at Golin PR, and worked as a reporter, producer, and director in the television industry for over a decade.

Philip Morris honored her with an excellence award in 2017 for the mobilization of external stakeholders including media, farmers’ community and NGOs.

At Golin PR in 2014, she led the media campaign for the first ‘Pond’s Miracle Journey’ which helped reach more than millions in ROI for the Unilever brand. 

She represented WHO in the development of the communication strategy based on the National Emergency Action Plan ‘NEAP’ indicators for polio eradication in 2012.

Member of Public Relations Society of America- PRSA

Member of Rawalpindi Chamber of Commerce and Industry -RCCI